Shutting down Cuddli, a dating application for geeks with 100k users

Shutting down Cuddli, a dating application for geeks with 100k users

Robert ended up being the co-founder of Cuddli, an app that is dating geeks. The startup ended up being situated in the usa nonetheless they had their development group in Croatia. Media features grew the application to 100k users but a mixture of a market that is small their incapacity to monetize the software forced the startup to power down.

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Hi Robert! What exactly is your history, and exactly what are you presently taking care of?

We invested 13 years at Microsoft, working my way up from a writer that is technical ultimately operating IT for, and reporting into the mind of, Microsoft Research Asia while living and working in Beijing.

I decided to leave Microsoft and go for an international MBA in The Netherlands when it was time to leave Beijing. For the main system, I was a trade pupil at INCAE in Costa Rica where we took a course in entrepreneurship and venture capital. Through the length of that course, i acquired actually worked up about the likelihood of leveraging my pc computer software abilities in to a startup, plus the plans for Cuddli begun to take shape. I labored on Cuddli utilizing the united team before the end of 2018. We had been extreme bootstrappers and kept Cuddli alive through sheer force of might, nonetheless it never ever found a sizable sufficient market.

We presently act as an information that is senior designer when it comes to State of Washington. Since it ends up, I discovered a great deal about safety keeping users of our software secure. Nonetheless, it was a restricted time gig, its all in all, as well as the economy has apparently simply collapsed amid a pandemic. We have my role that is next lined following this (in theory), but ask me personally once more in a couple of months whether or not it panned away or whether Im also still alive. Additionally, in the event that airline industry ever becomes functional once more (when I compose this, worldwide atmosphere traffic is going toward a complete ground end), I help people book trips along with their miles and points within my business AwardCat.

Just just What inspired you to definitely begin Cuddli?

We wasnt solitary whenever I relocated to The Netherlands to start out my MBA, but the relationship ended shortly when I relocated to European countries. I began using dating apps and the consumer experience had been (and continues to be) extremely difficult. The basic enterprize model of freemium dating apps (which will be almost all the marketplace) is to introduce friction and cost users to eliminate it. This basically places the core interest of users (conference individuals) at chances using the apps that are dating model.

We thought there is an easy method to construct a dating application and began from a company viewpoint in the problem (in addition, this appears rational but had been a simple error). What if a relationship software, with its design that is very aligned passions using the users? That has been the principle that is fundamental starting Cuddli: it began with a company concept (that I nevertheless think is an excellent one) and worked backward from that into finding an industry, in the place of beginning with a determined selection of users and finding a workable business design after that.

We additionally desired feedback from investors. They raised all kinds of (valid) difficulties with dating apps, for instance the audience constantly changing, individual churn (individuals had no good reason to carry on utilizing a software when they came across), etc. We solved for almost all of the in the software design.

Exactly How did you build it?

We went to check out my pal Steve in Croatia. The two of us spent my youth within the Seattle area but he fell so in love with a girl that is croatian wound up going there. We were speaing frankly about my relationship frustrations, the company concept, plus the growth that is explosive of therefore we decided that individuals had been likely to build this thing.

Top-notch mobile application developers were affordable in Croatia, Steve is a designer himself in which he could write the trunk end host rule, and our mutual buddy Pinguino joined up with because the 3rd co-founder fourteen days later on (shes an incredible designer and since it works out, additionally the greatest employer We have ever struggled to obtain).

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