For purposes with this analysis that is content sex had been thought as any depiction of intercourse

For purposes with this analysis that is content sex had been thought as any depiction of intercourse

Not all the product that has been taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, in addition to all kinds of commercials as well as other promotions ( e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique faculties and so are maybe maybe not reported right right here. The analyses delivered in this paper, but, do include the video that is nonmusic from cable music entertainment channels including talk shows, variety/comedy shows, and truth programs. In addition, suggests that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The last test for the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate sample for the 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis had been significantly bigger than the very first 12 months’s sample that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping had been needed whenever, for instance, brand new programs joined the autumn lineup following the start of new season to replace for cancelled programs or as soon as the time and time slot for a string had been changed.


The codebook for the bigger research had been based significantly regarding the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on same intercourse intimate behavior and sexual talk associated with nonheterosexuals. In comparison to Kunkel and peers, who utilized the scene because the unit that is primary of, our content analyses involved coding for sexual content in 2 moment periods of system time. Because scenes differ quite a bit in total and, therefore, usually do not offer a consistent product of measure in making evaluations across programs, we utilized a coding that is standard centered on time. Coding news development in designated time intervals has been utilized usually by other scientists conducting analyses that are content various system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse had been understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and avoid overcoding sexual content, communications about intercourse were differentiated from nonsexual communications pertaining to relationship and relationships, that have been perhaps not coded. For instance, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Exact exact exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing a minumum of one types of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 ended up being additionally examined for the existence of exact exact same intercourse behavior that is sexual. With this item, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period took place between two different people associated with the exact same intercourse.

Speak about nonheterosexual intimate dilemmas

Each 2 interval that is minute was coded as containing one or more example of talk through the intimate talk groups found in the primary coding task ( ag e.g., reviews about own/others‘ intimate actions or passions, speak about sexual activity which has had currently occurred, speak about sex crimes) ended up being additionally coded for whether some of the intimate talk associated with nonheterosexuals. With this product, programmers once once again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual individuals. Most frequently, such feedback linked to gays and lesbians, although sometimes these people were connected with bisexuals.



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